Here’s a bold statement: In the high-stakes world of college basketball, where every point and highlight reel matters, Duke’s head coach Jon Scheyer is flipping the script with a mantra that’s as unconventional as it is effective—the ‘98 percent’ rule. But here’s where it gets controversial: While most coaches preach giving 100 percent, Scheyer argues that it’s the other 98 percent—the plays without the ball—that truly define a championship team. Intrigued? Let’s dive in.
In Durham, stepping into Duke’s basketball program means embracing Scheyer’s unique philosophy. It’s not about the flashy 3-pointers or slam dunks that light up ESPN; it’s about the gritty, often unnoticed details—rebounding, defensive positioning, and the next-play mentality. As Scheyer explained at the ACC Tipoff, ‘The best teams I’ve been a part of, as both a player and a coach, are the ones that master the 98 percent.’ This isn’t just a catchy phrase; it’s a mindset drilled into players through practice, film sessions, and relentless consistency.
And this is the part most people miss: The ball is in a player’s hands only 2 percent of the time—unless you’re a point guard. Sure, a 30-point game can steal the spotlight, but championships are often decided by the small, unglamorous actions that make up the other 98 percent. Scheyer’s Blue Devils live by this principle, whether it’s diving for a loose ball, securing a key deflection, or being in the right defensive position to support a teammate.
Last season, Duke’s talent was undeniable, led by freshman phenom Cooper Flagg. But it was their commitment to the 98 percent mantra that propelled them to the ACC championship and a Final Four appearance. ‘High school players are used to having the ball in their hands,’ Scheyer noted. ‘But in college, and especially in the NBA, low-usage players who excel without the ball are what teams value.’
This season, Duke’s roster is a fascinating mix of seasoned veterans like junior Caleb Foster and senior Maliq Brown, alongside five-star recruits such as the Boozer twins, Cameron and Cayden. Foster emphasized the importance of ‘not letting the 98 percent slip,’ especially with newcomers. ‘The margin of error is slim when you’re chasing a national championship,’ he said. ‘You have to master the details.’
Take Isaiah ‘Slim’ Evans, for example. The 6-foot-6 sophomore is a sharpshooter, but Scheyer is pushing him to expand his game beyond scoring. ‘His defense, off-ball activity, and rebounding are what will take him to the next level,’ Scheyer said. It’s a clear example of how the 98 percent rule isn’t just about effort—it’s about smart effort.
Here’s a thought-provoking question: In a sport where individual stardom often overshadows teamwork, is Scheyer’s 98 percent mantra the key to sustainable success? Or does it risk undervaluing the players who can single-handedly change a game? Let’s discuss in the comments.
As Duke prepares for the 2025-26 season, with exhibition games against Central Florida and Tennessee before facing Texas in the Dick Vitale Invitational, the Blue Devils are eyeing a return to the Final Four. Last year’s semifinal loss to Houston still stings, but it’s also fuel for this season. ‘The holy grail of college basketball is the Final Four,’ Scheyer said. ‘Glory or heartbreak—there’s no in-between.’
With a roster brimming with talent and a philosophy that prioritizes the unseen efforts, Duke is poised to make another run. But will the 98 percent rule be enough to bring home the championship? Only time will tell. What’s your take? Does Scheyer’s approach resonate with you, or do you think it’s missing something? Share your thoughts below!
